When fear rules…
The two things that sell the most are fear and desire…. Fear more than desire! They sell because they drive human behavior.
If you trace back into your life… your upbringing, your choices, your current demographics… the opportunities that you grabbed versus the ones that you passed off or never pursued… it was either fear or desire that framed the baseline reason for your choice.
When fear rules, you make choices that drive you to a position of comfort/ the path of least risk…. With desire, you seek to achieve! It’s adventurous, albeit risky!
Each time humanity has made a quantum leap, it was most definitely not fear that motivated the feat….
It may often times seem difficult, almost counter intuitive, to pursue your desires with an axe seemingly hanging by a string right over your neck…. but know also, that desires pursued in absolute desperation are also the ones that have created history!
Who has ever had any fun cringing!
Live your dreams… Let your desire to excel and do big things drive you.
