Why should I not?
It’s not always easy to gain acceptance. It takes selling!
A new book by a first time author is hard to publish. It takes selling!
That new song by an unknown artist is hard to push. It takes selling!
Software is hard to build for adoption. It takes selling!
It’s hard to sell in the face of the “why should I” question.
How about doing and building and becoming what would make you the obvious choice? Why not work on making them go “Why should I not”?